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About Pure White Lines

Always evolving, combining the best of the past with carefully curated new lighting, furniture and decor, Matt and Jules Goss have created a unique home interiors shopping destination.

Since 2012, founder, Matt has sourced antique and vintage items across Europe and beyond. This continues today with the addition of our growing collections of mid-century and 19th-century inspired lighting and furniture. 

Our collections grace the homes of our discerning clients world-wide. Alongside our retail clients, we work with many of the UK and Europe’s best interior designers who have sourced pieces from us for their residential and commercial projects. The Pure White Lines team, which includes co-director, Juliet Owen, a professionally trained interior designer, have worked on a variety of projects. You’ll find our huge, custom-made Murano chandeliers in Manhattan, our vintage Czech railway station mirrors in Los Angeles, our reproduction Parisian pendants in Paris, and numerous other pieces anywhere people are creating inviting and eclectic interiors.

Closer to home we’re known for our immersive interior displays that really capture the essence of the Pure White Lines brand. Our lighting showcase at Mare Street Market, Hackney has been named one of London’s ‘Most Instagrammable’ restaurants, while our first foray into trade shows lead us to receive the Best Stand award at Decorex 2022.

What’s Next?

Our new Kings Cross showroom will open in the Spring of 2024! This new London base will be part of an amazing new venture by Mare Street Market. A two-storey shopping and dining destination will feature a huge Pure White Lines lighting display whilst our showroom, based on the ground floor, will be the perfect place to view a selection of our furniture items.

Arizone solid green marble dining table in a mid-century style

Discover New In

Browse our ever evolving collection of new, vintage and antique lighting, furniture and décor.

Find out More


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